We combine strategic messaging, senior production expertise, human storytelling and motion design to create video that makes complex businesses easier to understand, trust and choose.
What MHF Does
We help Marketing, Product, HR and Communications teams turn complex products, ideas and stories into video people can quickly understand.
That might mean explaining a new product, changing how the market sees a business, proving value through customers, attracting the right people or turning internal expertise into credible thought leadership.
We shape the message first, then choose the right mix of human storytelling, live action, product visuals and motion design to make it clear.
Marketing
Build awareness, sharpen positioning and give campaigns something worth paying attention to.
Product
Make complex products, platforms and new capabilities easier for buyers to understand.
People
Bring culture, employee experience and employer value propositions to life.
Communications
Turn leadership thinking, expertise and important business stories into content people will actually engage with.
We are not tied to one video format. The format follows what your audience needs to understand, trust or act on.
Trusted By
Teams at established global brands, growing technology companies and complex organisations.
Trusted to make complex products, ideas and stories clearer, more credible and easier to act on.
MHF Showreel · 2026
Brand stories, product launches, customer proof, thought leadership and people-led films — brought together through one senior creative and production approach.
Play the 2026 showreel
The reel shows the range. The projects below show how the creative approach changes with the brief.
Selected Work
Product launches, platform stories, customer proof, partnerships, programme case studies and expert-led content — each shaped around what the audience needs to understand, trust or act on.
Explore all work
Unily needed to introduce Glass, its AI-powered workplace experience, in a way that made a complex proposition understandable without reducing the launch to a list of functionality.
We combined messaging, product storytelling, interface animation and motion design to show what the experience enables and why it matters.
View Unily project
Human storytelling, product visuals and technology brought together to move the story beyond functionality and communicate the wider value of the Awin platform.
A multi-voice customer story built around genuine hospitality experience, showing how the value of the platform appears in the day-to-day reality of running a hotel.
An expert-led content format designed for a sophisticated developer audience, helping daily.dev build authority beyond the product itself.
A case study film bringing together programme context, stakeholder voices and practical impact to show what changed, how it happened and why the work mattered.
View Bedfordshire project
A people-led partnership story bringing together different perspectives to show how two businesses work together and where the value of that relationship comes from.
View partnership project
A calm editorial conversation format gives senior experts room to explore cyber risk and AI while keeping a complex subject accessible to a business audience.
View Aon projectThe format follows the communication problem. Product visuals when people need to understand it. Customers when they need proof. Partnerships when the value is shared. Expert voices when authority matters.
Explore all MHF workHow We Can Help
We start with the communication problem, not a fixed format. The right approach depends on what your audience needs to understand, believe or do next.
Launch a product, clarify a proposition or make a complex service easier for people to understand and see the value in.
Turn customer experience, project outcomes and evidence into credible stories that make the value easier to believe.
Turn leadership thinking, specialist knowledge, employee experience and employer stories into content people engage with.
Why MHF
Great work for complex organisations has to do more than look good.
It needs to understand the business, hold the attention of the audience and work in the real world of stakeholders, approvals, customers, product teams and deadlines.
That combination of creative judgement and business understanding is where MHF is strongest.
Senior thinking. Close to the work.
The people shaping the strategy stay close through production and post, so the thinking is not handed off once the project starts.
We get underneath the product, audience and commercial context before making creative decisions, so the work is built around what actually matters.
Senior leaders, customers and employees all need different things to feel comfortable. We create the conditions for people to sound natural, credible and like themselves.
Live action, animation, product UI, interviews and motion are tools. We choose the mix that best solves the communication problem rather than forcing every brief into the same format.
The MHF Approach
Creative enough to make it memorable. Experienced enough to make it work.
Proof Beyond Delivery
Aon
One thought-leadership film went on to become an internal brand standard for how video should be made.
A useful measure of the work is not only whether it delivers the brief, but whether it raises expectations for what comes next.
How We Work
Sometimes you know exactly what you need. Sometimes you need help finding the right approach.
Either way, we shape the message, creative direction and production around what the work needs to achieve.
We clarify the audience, objective, context and what needs to change before deciding what the film should be.
We shape the message, narrative and creative approach so the idea is doing useful work before production begins.
Live action, interviews, animation, product UI and motion design are tools. We use the combination that makes the story clearest.
We think beyond one finished film and make sure the content works across the channels, audiences and moments it was created for.
Senior-led throughout. The people shaping the thinking stay close to the work from the first conversation through production and final delivery.
UK based. Internationally capable. We travel with the right MHF team or coordinate trusted production partners on the ground while keeping creative direction connected.
Explore international production
London Based · International Production
One creative approach, wherever the production needs to happen.
From London to Europe, the United States and Australia, we can travel with the right MHF team or coordinate trusted production partners on the ground.
Creative direction, contributor experience and approvals stay connected wherever the filming happens.
UK
Europe
United States
Australia + beyond
Project Investment
Most full-service MHF projects start from
Every brief is different. Investment depends on the creative ambition, production requirements and what you need the final content to do.
If you already know what you want, we can cost it. If you are still working that out, we can help shape the options first.
Not every project starts at the same point. Scope can be shaped around priorities, deliverables and production requirements before anything is committed.
Ready When You Are
You might already know exactly what you want to make. Or you might just know what needs to change.
Tell us what you are trying to communicate and we can work out the strongest way to make it clear, credible and worth watching.
London-based. Working across the UK and internationally.
Creative ambition. Corporate intelligence.
