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Product Marketing & UI Animation Agency London

Product marketing videos that turn features into understanding

We create product marketing videos and UI animation for SaaS and B2B brands that need to show how their platform works, what makes it valuable and why buyers should care, with clarity, momentum and polish.

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Product Marketing & UI Animation

Product marketing video for teams that need to show, not just tell

When your product lives in a UI and your value isn’t instantly obvious, how you show it matters. MHF Creative is a London-based production partner with over thirteen years of experience creating product marketing videos, UI animation, and motion-led content for SaaS, fintech, and B2B brands.

We turn product complexity into clear, commercially focused content, helping prospects understand faster, supporting sales conversations, and creating assets that work across your entire funnel from a single production.

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Is This Right For You?

Choose product marketing video and UI animation when…

This format works best when your product needs to be understood quickly, clearly and in context.

Your product makes sense once people see it

If your platform is easier to understand in action than in copy alone, UI animation helps prospects grasp the workflow, the value and the differentiators much faster.

You need to turn features into a clearer story

Product marketing is not just listing functionality. It is showing how the product works, why it matters and what changes for the user once it is in place.

You want assets that support the full funnel

From homepage explainers to launch content, sales enablement and paid campaigns, one production can create multiple cutdowns and versions for every stage of the buyer journey.

Your sales team keeps re-explaining the same thing

When demos are doing too much heavy lifting, a strong product marketing video can front-load understanding so conversations start from value, not basic clarification.

Let’s make your product easier to understand.

If you need a sharper way to show how your platform works, what makes it valuable and why buyers should care, we’ll help you create product marketing video and UI animation that brings clarity to the story.

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Types of Product Marketing Videos We Create

  • Explainer Videos for SaaS Platforms: Show what your product does and why it matters in 60–90 seconds. Ideal for homepages, investor decks, or sales enablement.
  • SaaS Demo Videos: Show your product in action. Real interface, clear walkthroughs, and a tight script that brings workflows to life. Ideal for landing pages, sales decks and customer education.
  • Product Launch Videos: Create excitement and awareness around new features or updates with high-impact, product-led edits.
  • Software Walkthrough Videos: Step-by-step screen-led guides that help users understand key workflows or features. Great for onboarding, help centres, or self-serve support.
  • Customer Use Case Videos: Tell the story through the user’s eyes. Help your audience connect with how your product solves real problems.
  • Live Action + UI Hybrid - When you want to show real humans using your product alongside on-screen UI, great for brand consistency and emotional engagement in case studies or broader campaigns.

Real Brands. Real Product Stories.

Awin - Product Launch Video

Awin - Brand Video Campaign

Payhawk - Product Feature Videos

Klarna - Case Study Video

Stora - Customer Testimonial Video

AMEX X Egencia Product Explainer Video
Why MHF Creative

Why clients choose MHF

MHF Creative creates product marketing video and UI animation for SaaS, fintech and B2B brands that need to communicate their platform with more clarity, precision and visual confidence. You work with senior specialists who understand both the strategic story and the craft needed to bring digital products to life on screen.

01

Senior animation expertise from the start

You are not handing your product to a generic content team. We work with senior experts in animation who know how to shape software, workflows and interfaces into polished product marketing content that feels clear, premium and commercially useful.

02

Built to work with real product design files

We regularly work with Figma, Illustrator, After Effects and Premiere, which means we can translate real UI systems, design assets and brand elements into motion without losing the detail, consistency or intent behind the product.

03

Product story before visual flourish

Strong UI animation is not just movement on a screen. It needs to help people understand what the product does, how it works and why it matters. We make sure the message, flow and emphasis are doing real work, not just looking good.

04

A smoother process for complex stakeholder teams

Product marketing projects often involve brand, product, sales and leadership teams. We keep the process structured and collaborative, so feedback stays focused, approvals move faster and the final piece lands with everyone aligned.

Ready to make your product easier to understand?

Let’s talk through what your audience needs to see, where product marketing video or UI animation can add clarity, and how to turn your platform into a story that lands with more confidence.

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How We Work

A process built around clarity, sign-off and production-ready assets

Every product marketing and UI animation project moves through clear stages, so the message, visuals and delivery are aligned before animation begins. A key part of this is understanding the state of your Figma and design files early, whether they are approved and ready to animate, or whether design development still needs to happen first.

01

Discovery & Asset Review

We define the audience, objective, platform story and what the video needs to communicate. At the same time, we review your available assets, including Figma files, Illustrator files, brand systems and UI screens, to understand whether they are approved and ready for animation, or whether extra design time is required before production can move forward.

02

Narrative, Structure & Storyboard

Once the product story is clear, we shape the narrative and map it visually. This helps everyone align on what needs to be shown, what level of UI detail matters and how the product should flow on screen before any animation work begins.

03

Design Preparation & Motion Planning

If your Figma files and design assets are already signed off, we prepare them for animation and build the motion approach around them. If they are not yet final, this is where additional design development happens, so the UI is clean, consistent and ready to move properly in After Effects without creating problems later in the process.

04

Animation, Edit & Delivery

We animate from the approved narrative, storyboard and prepared design assets, then edit and deliver the final piece in the agreed formats. That might include hero product videos, launch assets, social cutdowns or sales enablement edits, depending on the brief.

Why asset readiness matters. One of the biggest factors in timing and budget is whether your Figma files are already approved and ready to animate. When design is still evolving, it is usually better to identify that early and allow for design preparation first, rather than forcing animation to solve unresolved UI decisions later.

Animation Guide

Everything you need to know before starting an animation project

A practical breakdown of timelines, costs, formats and decision points — built to help you plan properly before you commit.

Read the guide

MHF helped another person on my team, she highly recommended them to me. They are super responsive. Open, honest, helpful, nice to talk to. Costing is completely reasonable considering the high standard of output,

Sarah Dewick

Senior Brand Marketing Manager

MHF's creative’s project management has been excellent, and they’ve been great at understanding our challenges. The people they’re creating the content around had never worked with an agency in this way before. However, Matt and Ciara have been very honest and flexible about changes. We’ve required a few more changes than originally anticipated, but they’ve always been happy to do them.

Georgia Burge

Group Creative Lead

Based on the percentage of the video’s engagement, we saw that the majority of the people who have seen it, watch 100% of the video — which is pretty impressive. That’s because it’s so bloody engaging and the animation is so good. The final product definitely met the goals that we had originally laid out for them.

Hugo Murphy

Head of Marketing
FAQ

Questions we get asked

How long does a product marketing or UI animation project take?

Most projects run between four and eight weeks, depending on the complexity of the product, the number of outputs needed and whether the design assets are already approved. If your Figma files are signed off and ready to animate, the process moves faster. If design development is still needed, we scope that in from the start so timings stay realistic.

Do our Figma files need to be final before you start?

Not always, but it is one of the first things we assess. Some clients come to us with approved Figma screens and a clear design system, ready for animation. Others are still evolving the UI or need motion-ready assets prepared first. We review that early, so it is clear whether we are animating existing files or allowing time for design refinement before production.

Can you work from Figma, Illustrator and existing brand assets?

Yes. We regularly work with Figma, Illustrator and existing brand systems, then build the animation workflow through tools like After Effects and Premiere. That means we can translate your actual product UI and visual language into motion, rather than recreating everything from scratch unless the project requires it.

What kinds of assets can you create from one project?

One product marketing project can often deliver far more than a single video. Clients typically use the final assets across homepage headers, launch films, sales enablement content, paid campaigns, social cut-downs, event screens and internal presentations. We scope outputs around where the content needs to work, not just the master edit.

How much does product marketing video or UI animation cost?

Costs vary depending on the complexity of the UI, the readiness of the design files, the length of the piece and how many versions or formats you need. A straightforward project using approved assets will usually be more efficient than one that also requires design development, multiple outputs or evolving product screens. We price around the actual production needs, not a one-size-fits-all package.

Let’s Talk

Ready to make your product easier to understand?

We’re a London-based team with deep experience in product marketing video and UI animation. If you have a brief, a platform launch, or a set of Figma files that need turning into motion, we’ll help you shape the right approach before production begins.

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