B2B Animation Agency London

Turning complex ideas into clear, compelling animation

We create high-quality B2B animation content for brands that need to explain, persuade and simplify, from product storytelling and campaign assets to social content, internal communications and thought leadership visuals.

Strategic corporate video services for B2B brands
Animation

B2B animation production for brands that need to be understood

When your product lives on screen and your proposition is complex, animation is the clearest way to communicate it. MHF Creative is a London-based B2B animation agency with over thirteen years of experience producing UI animation, motion graphics, kinetic text, and character-led animation for finance, fintech, SaaS, and professional services brands.

We build animation around commercial outcomes, content that converts prospects, supports sales teams, and performs across every platform from a single production.

Animation Services

Animation that means business

Strategic animation services designed to clarify products, sharpen messaging and help B2B brands communicate with more confidence across every platform.

UI & Product Animation

Your product, animated exactly as it should be seen. We work from your Figma files, workflows and feature interactions, composing every frame with the same attention your product deserves.

Explore Product Videos

Motion Graphics & Kinetic Text

Your key messages, data points and propositions in motion. Kinetic text and motion graphics command attention in a way static content never can.

Explainer Animation

Story-led animation designed to simplify complex ideas and communicate value clearly. Ideal for SaaS, finance and B2B brands that need to be understood quickly.

Explore Explainer Videos

Brand Asset Animation

Logos, icons, illustrations and infographics animated with motion and personality, built entirely from what your brand team has already created.

Lets talk through your project goals.

Whether you need product animation, motion graphics or a clearer way to communicate a complex proposition, we’ll help you shape the right approach.

Book a discovery call View our work

Selected Work

Animation that performs

UI Animation • SaaS

Awin

UI-led SaaS launch film designed to show the platform in motion.

View case study

Character Animation • Explainer

Egencia

Character-led explainer built to simplify Slack integration for business travel users.

View case study

Kinetic Text • Brand Assets

Mixology Digital

Brand identity reveal using kinetic typography, motion graphics and animated assets.

View case study

UI Animation • Kinetic Text

Unily / Indy

Launch video introducing Unily’s AI feature, combining UI animation and kinetic text to communicate clearly and quickly.

View case study

Why MHF Creative

Why clients choose MHF

MHF Creative has been producing animation for finance, fintech, SaaS and professional services brands from London since 2013, building a reputation for clarity, pace and a process that keeps every stakeholder aligned.

We turn complexity into clarity

Most teams are too close to their product to explain it simply. We come in, ask the right questions and build a message that lands before a single frame is animated.

Speed without chaos

Tight launch windows and stakeholder pressure are normal. We deliver at pace without the project unravelling. Fast does not mean rushed at MHF.

No templates. Ever.

Every animation is built from scratch around your brand. We do not recycle styles and can create reusable systems if your team needs them.

We coach you through it

Animation is technical. We guide you through every decision so nothing comes as a surprise and every stakeholder stays aligned.

Ready to turn complexity into clarity?

Let’s talk through your product, your audience and what you actually need to communicate, before anything gets animated.

Book a discovery call View our work

How We Work

A process built around sign-off, not surprises

Every stage is approved before the next begins. That is how we move fast without costly rework.

Discovery

Brief, audience, message and commercial objective established before anything else moves.

Script & Storyboard

Complexity turned into a clear narrative with a working visual flow. Both signed off together before production begins.

Animation

Production against approved script and storyboard. No surprises, no scope creep.

Delivery

Final assets optimised and delivered for every platform and format agreed at brief.

Why sign-off matters. A script revised on paper takes an afternoon. The same change made during animation takes days. Every stage gate exists to protect your timeline and your budget.

Animation Guide

Everything you need to know before starting an animation project

A practical breakdown of timelines, costs, formats and decision points — built to help you plan properly before you commit.

Read the guide

FAQ

Questions we get asked

How long does an animation project take?

Most B2B animation projects run between four and eight weeks from confirmed brief to final delivery. Discovery and script take one to two weeks. Animation takes two to four weeks. Review and delivery adds around a week. Projects with more complex assets or multiple formats sit at the longer end.

Do I need finished Figma files before approaching you?

No. Many projects begin before UI design is finalised. The important thing is to be transparent about the state of your assets upfront. Animating from finished, approved files is one scope. Completing or designing screens for the video is a separate piece of work quoted accordingly.

Do you handle voiceover and music?

Yes. We source and record voiceover artists on your behalf, or work with an existing VO artist if you have one. For music, we provide a curated selection of royalty-free tracks at no additional cost. For production-level music we work with Universal Music — licences start at £1,000 per track.

What formats do you deliver?

The standard delivery format is 16:9 landscape. We also produce 9:16 vertical for Instagram and TikTok, 1:1 square for LinkedIn, and 4:5 portrait for the feed. Format requirements need to be confirmed before production begins — reformatting animation after delivery is a separate scope.

How much does B2B animation cost?

Projects start from £7,500 for motion graphics and brand asset animation, through to £18,000 and above for a full suite with hero film, social cuts, and multiple formats. The biggest variables are video length, number of formats, and whether design work is needed alongside animation. See our pricing section above for a fuller breakdown.

Let’s Talk

Ready to make your message easier to understand?

We're a London-based animation agency with thirteen years of B2B experience. If you have an animation brief, half-formed or fully scoped, book a discovery call and we'll help you shape the right approach before anything gets made.