Live Event Video Production

The Client

Moda brings fashion to life and makes it accessible to everyone. Hosted bi-annually, in February and August, Moda offers a curated and comprehensive selection of womenswear, accessories and footwear, from both leading brands and exciting new names.

Their challenge was to produce a fast turnaround, engaging and exciting highlights video that raised awareness of the event, to be posted across omni-channel platforms in order to drive sales & footfall to the final 2 days of the event. They needed the video content to showcase a 360 degree experience of Moda, capturing live and interactive elements across all sectors: Womenswear, Footwear, Accessories and footwear sourcing as well as excited visitors positively engaging with the event.

Our Approach

We captured the excitement and buzz of the Moda event with 3 camera operators and then broke the video content down into a brand story video which gives insight into what Moda is and what makes it special. We then captured an interesting behind the brands video from exhibitors that will help the sales team to promote the event to the trade and visitor vox pops that will engage people to attend the event. Finally we created a recruitment marketing video filming the faces of all the team working at the event and edited it into a short video to promote on social media and entice people to Join the Moda Family.