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Apprenticeship and CPD Promotional Video Production

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The Client's Video Production Need

The University of Bedfordshire needed a short video that they could use across social media to drive awareness nationwide of their Apprenticeship and CPD courses to increase applications for the September intake.

With Universities now conducting a lot of their courses online via remote learning the challenge for the University of Bedfordshire is that they are now competing with other Universities across the UK and not just within the Bedfordshire area.  Therefore this video needed to stand out and communicate a lot of information in a short space of time without feeling boring.

They also had the issue that due to covid restrictions and the University not being back to full capacity, the message needed to be communicated in a more creative way that would not date the video content in the short term providing a better long term return on investment.

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Promotional Video - Apprenticeships and CPD Courses University of Bedfordshire

Kinetic text animation video including stock imagery and real life video of the University of Bedfordshire campuses.

Our Creative Video Production Approach

We had a fast turnaround time to complete this video and due to being unable to film inside the University due to covid restrictions we had to 'think outside the box'.  There was a lot of information to communicate and we felt the most interesting way to do this would be through the use of fast moving animated text to keep the message flowing and keep the audience interest.  

  • We wrote a dynamic, punchy script, with a focus on building the workforce for the future and how the University of Bedfordshire could help you achieve this.
  • We animated the script to fast paced music with a lot of interesting beats which makes for a more engaging video.
  • Dynamic business question in the first few seconds to attract and engage a business audience
  • Used their brand colours to break up the stock footage imagery
  • Used high quality stock footage focusing on human interactions to make it feel more relevant to the target audience.
  • Shot footage of all the University of Bedfordshire campuses to break up the stock footage and reinforce the messaging.
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